DESIGN: TZ Granite
Through Buffalo Spree Publishing, Inc., I was asked to design a new corporate identity logo for TZ Granite & Materials LLC in Orchard Park, NY as part of a new ad running in the Fall/Winter 2012 issue of Buffalo Spree Home. Formerly known as Tiede-Zoeller, the company was looking to keep a similar, angular font style but also clean up the length with a concise, attractive “TZ” image that could stand in for the full name.
Working off a sans-serif font, I drew the “TZ” in a way that allowed them to connect into one. I then kept the delineation of the letters sharp and easily defined via the client’s selection of red and turquoise coloring.