When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go [...]

Having a seven degrees of Kevin Bacon moment connecting me to a design contest online for a new website called MyFavorites.com, I decided to throw my hat into the ring with an entry. By following the design brief copied below, I looked to create a brandable, unique star/heart hybrid as requested, incorporating the ‘MY’ from [...]

Starting in September 2009, my friend Nick Mendola asked if I could help him and co-owners Scott Frauenhofer and Ryan Knapp to create a logo for a soccer team that they were bringing to the area. A member of the National Premier Soccer League, FC Buffalo was born. It is a great organization that looks [...]

2008 The Cosmetic Laser & Vein Center: website Wanting to get rid of their current identity logo, The Cosmetic Vein & Laser Center enlisted us to craft something with an organic feel, playing off the idea of a leaf and its vein system. Using a leaf by itself, we then incorporated in a face as [...]

2008 Buffalo Paranormal Society: website Wanting a representation of a buffalo, I created a silhouetted head and continued to stylize it into a ghostly, somewhat menacing look. Using elongated horns as conductors, I then placed the society’s initials in an open font to look as though they had been manifested there from whatever activity is [...]

2007 Streets of Allentown Deciding to forgo with the annual Secrets of Allentown home tour in 2007, an alternate event was instead created called Streets of Allentown. A program would still be created, but instead of visitors being able to walk through the homes listed, this year guests were simply allowed to walk the streets [...]

2007 Starboard Sun Corporation: website Working closely with company founder Mark Dettmer, I took his initial concepts and honed them into the designs below. Using a minimalistic/stylized approach, we created simple yet effective iconic images to represent the business and its products.

2007 The 2007 Buffalo Spree Bachelor Auction Tasked to design the logotype for Buffalo Spree‘s first Bachelor Auction event, raising money for the American Heart Association’s ‘Go Red for Women’, I played with the juxtaposition of serif and sans serif fonts, incorporating a heart into the typeface to signify the chance at finding love. Along [...]

The following are examples of logo/branding designs created for college (State University of New York at Buffalo), internships, or freelance clients, that have been utilized, altered, or scrapped. 2003 College Re-Branding Project Dipson Theatres: website After thinking long and hard to get to the essence of what the local theatre chain offered, I decided to [...]