DESIGN: xoxobflo


The purchase of my Kelsey letterpress meant an opportunity to create a new brand with which to differentiate my design work from the printing. I’ll admit intentionally starting to brainstorm names that could have a more palatable accessibility with the social media generation we find ourselves in. I tried abbreviations, acronyms, and “internet speak” alternatives […]

DESIGN: City & Regional Magazine Association [spec]


An interesting design project came through the offices of Buffalo Spree Publishing, Inc. this October. As a member of the City & Regional Magazine Association and Media Partners (CRMA), every graphic designer at Buffalo Spree was allowed to submit logo entries to be judged by the association in order for a winner to be selected […]

DESIGN: TZ Granite


Through Buffalo Spree Publishing, Inc., I was asked to design a new corporate identity logo for TZ Granite & Materials LLC in Orchard Park, NY as part of a new ad running in the Fall/Winter 2012 issue of Buffalo Spree Home. Formerly known as Tiede-Zoeller, the company was looking to keep a similar, angular font […]

DESIGN: Upper 90 magazine


With the appeal of WNY’s professional soccer club FC Buffalo still rising—as well as the WNY Flash and a number of successful collegiate teams—it was only a matter of time before local entrepreneur and journalist Nick Mendola looked for a new outlet to increase exposure even more. Soccer has always been huge around the world […]

DESIGN: Bank of Holland [spec]


Through Buffalo Spree Publishing, Inc., I was tasked with designing a new corporate identity logo for the Bank of Holland in Holland, NY. Trying to get them away from the antiquated woodcut icon accompanying their all caps text, we hoped to modernize while still retaining a feel of Europe’s Holland. I was given a slew […]

DESIGN: Habibi Sheesha Lounge


A new hookah lounge has opened in Niagara Falls, NY called Habibi Sheesha Lounge. Serving over 70 different flavors of sheesha, the lounge also provides a menu with a variety of beverages—soda, smoothies, shakes, etc—and a mix of American and Middle Eastern snacks/desserts. Asked to create a logo, menu, and business card, the first step […]

DESIGN: Miles to Go Endurance


Ryan Knapp—one of the men behind Buffalo’s soccer club FC Buffalo—got a hold of me from Kansas City in search of a logo for his new endeavor Miles to Go Endurance Co. The final design is something I really think depicts the concept of endurance and the never-stop attitude so many athletes cultivate. I was […]

DESIGN: Theodore’s Original Hot Dogs [spec]


When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go […]

DESIGN: [spec]


Having a seven degrees of Kevin Bacon moment connecting me to a design contest online for a new website called, I decided to throw my hat into the ring with an entry. By following the design brief copied below, I looked to create a brandable, unique star/heart hybrid as requested, incorporating the ‘MY’ from […]

DESIGN: Buy Buffalo [spec]


Nick Mendola—a friend and constant collaborator of mine—had an idea to try and drive funds into the local, Mom-and-Pop businesses of the Western New York region. He was looking to make the city’s restaurants commodities unto themselves by creating a campaign to help push them into the public’s consciousness so entrenched in the allure of […]

DESIGN: Dave & Adam’s Card World [spec]


Looking to get away from their hard to decipher at small sizes Earth wrapped in ribbon logo, a friend at Dave & Adam’s Card World asked me to try and come up with a modern alternative to show his bosses. Trying to simplify the icon into a representation of the ownership by reducing it to […]