Design | www.jaredmobarak.com

DESIGN: Habibi Sheesha Lounge

2011/12/172012/07/28 Jared Mobarak

A new hookah lounge has opened in Niagara Falls, NY called Habibi Sheesha Lounge. Serving over 70 different flavors of sheesha, the lounge also provides a menu with a variety of beverages—soda, smoothies, shakes, etc—and a mix of American and Middle Eastern snacks/desserts. Asked to create a logo, menu, and business card, the first step was figuring out what to do for iconography. Playing around with different Arabic motifs, the Egyptian flag colors, and the idea of a hookah, my first designs went in the direction of elegant patterns and…

DESIGN: Miles to Go Endurance

2011/11/012017/04/08 Jared Mobarak

Ryan Knapp—one of the men behind Buffalo’s soccer club FC Buffalo—got a hold of me from Kansas City in search of a logo for his new endeavor Miles to Go Endurance Co. The final design is something I really think depicts the concept of endurance and the never-stop attitude so many athletes cultivate. I was told that the enterprise was to target the endurance lifestyle—running, biking, swimming—and took its name from a Robert Frost poem. In Ryan’s words: Inspired by a stanza in the Robert Frost poem “Stopping by Woods…

DESIGN: P2 Collaborative Conference Program 2011

2011/10/052012/08/07 Jared Mobarak

2011 P2 Collaborative Conference Program 2011, published by Buffalo Spree Publishing, Inc. Based off of the P2 Collaborative’s design branding and last year’s program, I designed their third annual conference book with minor tweaks, including schedules, speakers, maps, and other weekend activities. The big change this year was a new look cover with supplied image to coincide with new identity.

DESIGN: Curtain Up! Program 2011

2011/09/162012/08/04 Jared Mobarak

2011 Curtain Up! Program 2011, published by Buffalo Spree Publishing, Inc. With a supplied cover that mimicked last year’s, I updated the layout of the book based on the motifs, color, and fonts displayed. Opening information on event is displayed in spreads while the participating theatre information is designed tighter at four to a page.

DESIGN: The Western New York Performing Arts Guide 2011

2011/08/262012/08/04 Jared Mobarak

2011 The Western New York Performing Arts Guide 2011, published by Buffalo Spree Publishing, Inc. Front Cover: Thinking back to the children’s puzzles where a cube would have four different heads, torsos, and legs that you could twist to mix and match, I decided to base this year’s cover design on the same concept. Making the head portion Theater, the torso Music, and the legs Dance, I scoured our stock photography database to find the perfect fit. Inside Layout: Building off of 2010’s design, I kept the three column format,…

DESIGN: Buffalo Spree magazine – July/August 2011 cover entry

2011/06/232012/08/04 Jared Mobarak

2011 Buffalo Spree magazine – July/August 2011 published by Buffalo Spree Publishing, Inc. Cover contest entry: For the 2011 Buffalo Spree magazine, July/August Best of WNY issue, our company’s art department was put to the task to create a striking cover. With my entry, I wanted to make people stop and pick the magazine up from the newsstands to see what is going on. It’s very minimal—the concept of ‘Best of’ stripped down to its essence, an envelope containing the winner. It would have, at the very least, definitely stood…

DESIGN: Theodore’s Original Hot Dogs [spec]

2011/06/122012/08/04 Jared Mobarak

When Theodore’s Original Hot Dogs was in its infancy, I was asked to develop some ideas on a logo design. Seven iterations later, the final circular crest below, in two colors, was made as a start to what could have been a full-scale branding of the company. In the end, the company decided to go in a different direction, but the designs exist nonetheless as follows. Three early examples from the initial seven designs. The first playing off a circular squirt of condiments; the second an abstract flame from yellow…

DESIGN: The 2011 Decorator’s Show House Program

2011/06/102012/08/04 Jared Mobarak

2011 The 2011 Decorator’s Show House Program, sponsored by Junior League of Buffalo and The Buffalo News published by Buffalo Spree Publishing, Inc. Front Cover: After receiving a photo of the Bayliss-Oshei Residence for the cover, I decided to add some texture to the background, utilizing the green and reds of the interior design, overlaying with the elegant font chosen by the Junior League. Our goal was to infuse bright, vibrant colors throughout the book, contrasting the plain, grayscale books of the past. Inside Layout: Building off of 2009’s design,…

DESIGN: Rochester Broadway Theatre League 2010/2011 Season

2011/05/212012/08/07 Jared Mobarak

2010/2011 Rochester Broadway Theatre League 2010/2011 Season, published by Buffalo Spree Publishing, Inc. Each performance at the Auditorium Theatre, on behalf of RBTL, has imagery and production notes supplied from the traveling company. The new season programs are based from the previous year without any major design changes.

DESIGN: 2010 In Music

2010/12/312020/03/21 Jared Mobarak

Tracklisting:Disc 11. “Sins of My Youth” — Neon Trees 3:39 | from Habits; Mercury Records2. “The High Road” — Broken Bells 3:51 | from Broken Bells; Columbia Records3. “I Won’t Kneel” — Groove Armada 4:35 | from Black Light; Cooking Vinyl4. “Breathe” — Ryan Star 3:49 | from 11:59; Atlantic5. “ILU” — School of Seven Bells 4:40 | from Disconnect From Desire; Ghostly International/Vagrant Records6. “Madder Red” — Yeasayer 4:06 | from Odd Blood; Secretly Canadian7. “Conversation 16” — The National 4:19 | from High Violet; 4AD8. “Lights” — Interpol…

DESIGN: MyFavorites.com [spec]

2010/12/212012/08/04 Jared Mobarak

Having a seven degrees of Kevin Bacon moment connecting me to a design contest online for a new website called MyFavorites.com, I decided to throw my hat into the ring with an entry. By following the design brief copied below, I looked to create a brandable, unique star/heart hybrid as requested, incorporating the ‘MY’ from the name as its basis. The design was unfortunately not picked amongst the 800+ entries, but I still believe it’s something worth keeping on file and adds a bit more professionalism to the goofy entries…