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DESIGN: Ghostbusters — I Am Vinz

2012/08/112021/06/21 Jared Mobarak

If I made a Ghostbusters shirt for The Gatekeeper, I couldn’t very well stop without doing another for The Keymaster. Unfortunately, when it comes to Rick Moranis‘ Louis Tully, there isn’t really a stand-out line besides his famous parroting of Egon’s, “Yes, have some”. However, to keep in tune with the previous design, I decided on “I am Vinz, Vinz Clortho”. It’s the beginning of a longer list of monikers that he speaks at a horse upon roaming the streets of NYC while possessed. Using the same font and effect…

DESIGN: Ghostbusters — There Is No Dana, Only Zuul

2012/08/102021/06/21 Jared Mobarak

Branching out from television, I decided to jump into the world of pop culture films for my next t-shirt design. And there isn’t much more beloved than 1984’s Ghostbusters for which to work off. Thinking about iconic quotes, the guttural line from Sigourney Weaver‘s Dana Barrett after being possessed, “There is no Dana, only Zuul” kept popping into my head. Focusing on her red, silky gown, I set out to go minimal by creating a clean silhouette to go against the text in a bold sans serif font. After playing…

DESIGN: Upper 90 magazine

2012/08/052015/05/19 Jared Mobarak

With the appeal of WNY’s professional soccer club FC Buffalo still rising—as well as the WNY Flash and a number of successful collegiate teams—it was only a matter of time before local entrepreneur and journalist Nick Mendola looked for a new outlet to increase exposure even more. Soccer has always been huge around the world and Buffalo, NY looks to follow suit with or without the rest of the country. From there came the idea for a quarterly magazine spanning youth leagues all the way to the pros and the…

DESIGN: Doctor Who – Vote Saxon 2008

2012/07/142021/06/21 Jared Mobarak

When thinking about a new “Doctor Who” themed shirt to design, the name Harold Saxon came to mind. The brilliant alter-ego of John Simm‘s contemporary incarnation of The Master, his run for Prime Minister was ripe for a campaign identity. Seeing the myriad posters and tees online using the rather drab black and white, text-based ‘Vote Saxon’ with an x’ed out box from the show, I knew an update was warranted. So, using the red, white, and blue of the Union Jack and one of my favorite poses from Simm…

DESIGN: Doctor Who – Prydon Academy

2012/07/122021/06/21 Jared Mobarak

Coming up with an image to represent the fictional school both The Doctor and The Master attended on the Time Lord planet of Gallifrey needed it’s fair share of research. First I had to find out about Prydon Academy’s location, vocation, and history to go along with that of the planet and alien race itself. There is the mythology of the hero Prydonius and his relationship with Time Lord co-founder Rassilon (who’s seal is depicted in this design); the school’s geographic proximity to The Doctor’s own House of Lungbarrow, it’s…

DESIGN: A Bit of Fry and Laurie – Soupy Twist

2012/06/172021/06/21 Jared Mobarak

Having just recently caught up with the British comedy sketch show “A Bit of Fry and Laurie” starring Stephen Fry and Hugh Laurie, its end credits’ cocktail catchphrase was still very fresh in my mind. Always wearing tuxedos during their final piano serenade, I knew I needed to put in a bow tie in along with a martini glass. After playing around with a few fonts by adjusting kerning and composition, I finally found a combination that worked to appear natural a the half lemon simultaneously providing the “o” in…

DESIGN: Rochester Broadway Theatre League 2011/2012 Season

2012/05/282012/08/07 Jared Mobarak

2011/2012 Rochester Broadway Theatre League 2011/2012 Season, published by Buffalo Spree Publishing, Inc. Each performance at the Auditorium Theatre, on behalf of RBTL, has imagery and production notes supplied from the traveling company. The new season programs are based from the previous year without any major design changes.

DESIGN: Twin Peaks – The Black Lodge

2012/05/252021/06/21 Jared Mobarak

Titled “The Birds Sing a Pretty Song”, any fan of the show “Twin Peaks” should be intimately familiar with the Black Lodge. Looking to create an identity/logo that mimicked hotel/lodging locales, I took the obvious jagged striped pattern from the Man From Another Place’s room and attached it to one of the unique lamps bookending the couch residing at its center. Adding the tag “There’s always music in the air” puts the final touch on the graphical representation of the surreal land threatening to consume Special Agent Dale Cooper. Available…

DESIGN: Nickel City Chef Program 2012

2012/02/192012/07/28 Jared Mobarak

2012 Nickel City Chef 2012, published by Buffalo Spree Publishing, Inc. Front Cover: Starting with the tagline “Where There’s Smoke There’s Fire” and the request for simple, clean imagery to represent it, I began to cull together stock photos of both fire and smoke. Having been supplied early with the four Nickel City Chef portraits (shot by Nancy J. Parisi, I was able to get an idea for the aesthetic’s tone and therefore lean heavily on the stark contrast of yellows and oranges on black. The design went through a…

DESIGN: FC Buffalo – Our City, Our Sport, Our Club

2012/01/202012/07/28 Jared Mobarak

The email said, “My idea is pretty simple and I know you can make it kick butt.” So I had to take the job. It was Nick Mendola and FC Buffalo looking to get a t-shirt made with the text, “Our City, Our Sport, Our Club”. The concept called for making the first ‘O’ a buffalo, the second a soccer ball, and the third FC Buffalo’s crest. After playing with a few fonts, I decided I wanted the design to be compressed letters to offset the more wide icons juxtaposed…

DESIGN: Bank of Holland [spec]

2012/01/092012/08/03 Jared Mobarak

Through Buffalo Spree Publishing, Inc., I was tasked with designing a new corporate identity logo for the Bank of Holland in Holland, NY. Trying to get them away from the antiquated woodcut icon accompanying their all caps text, we hoped to modernize while still retaining a feel of Europe’s Holland. I was given a slew of brainstormed ideas spanning wooden shoes, windmills, and tulips—the last being what I chose to work from. Rather than create the iconic shape of a tulip in profile that we all know, I wanted to…