Nick Mendola—a friend and constant collaborator of mine—had an idea to try and drive funds into the local, Mom-and-Pop businesses of the Western New York region. He was looking to make the city’s restaurants commodities unto themselves by creating a campaign to help push them into the public’s consciousness so entrenched in the allure of national franchises. After hearing his pitch of ideas to give price tags to the city, I came up with an alternative that would actually make the city the price. Using the concept of a barcode,…
Read MoreDESIGN: Buy Buffalo [spec]
