Ryan Knapp—one of the men behind Buffalo’s soccer club FC Buffalo—got a hold of me from Kansas City in search of a logo for his new endeavor Miles to Go Endurance Co. The final design is something I really think depicts the concept of endurance and the never-stop attitude so many athletes cultivate. I was told that the enterprise was to target the endurance lifestyle—running, biking, swimming—and took its name from a Robert Frost poem. In Ryan’s words: Inspired by a stanza in the Robert Frost poem “Stopping by Woods…
Read MoreDESIGN: Miles to Go Endurance
