DESIGN: Streets of Allentown Program 2007

2007 Streets of Allentown Program 2007, published by Buffalo Spree Publishing, Inc. While Secrets of Allentown took a year off, the idea to have a new event called Streets of Allentown was hatched, allowing people to view the outsides of properties and learn about their history. I was tasked to create a new logo and then program book, starting with the cover and continuing the look of that throughout the interior. Write-ups and photos vary between full page and two page spreads depending on the property being shown.

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DESIGN: Streets of Allentown 2007

2007 Streets of Allentown Deciding to forgo with the annual Secrets of Allentown home tour in 2007, an alternate event was instead created called Streets of Allentown. A program would still be created, but instead of visitors being able to walk through the homes listed, this year guests were simply allowed to walk the streets and view the properties from the outside. After looking at many images of the neighborhood, I noticed the prevalence of old-fashioned lightposts and decided to incorporate one into the logotype. The brick background would partner…

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