DESIGN: Cultivate Cinema Circle

Born from a partnership with my Buffalo movie critic colleague Jordan M. Smith comes Cultivate Cinema Circle, a local screening series helping to “foster a healthy, fervent film culture in the Buffalo area.” After many discussions about the name and goals, I started to play with the word cultivate until the idea of harvesting radishes and the like from the ground materialized. From that initial thought came the decision to make a film reel into a vegetable plucked from the soil that can be shared with the world. And like…

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