The purchase of my Kelsey letterpress meant an opportunity to create a new brand with which to differentiate my design work from the printing. I’ll admit intentionally starting to brainstorm names that could have a more palatable accessibility with the social media generation we find ourselves in. I tried abbreviations, acronyms, and “internet speak” alternatives until I came up with a way to turn “Hugs & Kisses Buffalo” into effectively brief xoxobflo. Since the press ensures everything printed by me is Buffalo-made (and things that aren’t still by default come…
Read MoreDESIGN: xoxobflo
